Every year 2 million newborns die. Few access care that could save them.
We turn evidence into newborn survival
Help us give every newborn the first embrace they need

15 million vulnerable newborns are born every year
We co-deliver Kangaroo Care (iKMC) to newborns in Nigeria as recommended by the WHO
For $200, we can support a baby with iKMC for the first week of life, when 75% of newborn deaths occur.
40%
relative mortality reduction
Meta-analysis of 21 RCTs comparing iKMC to incubators in developing countries.
50%
relative morbidity reduction
Same source.
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Skin to skin care and exclusive breastfeeding give each newborn the best chance at life

80% of deaths are in underweight or premature (vulnerable) newborns.
96% of these newborns are born are in developing countries.
Half of newborn deaths are in Africa. 11% are in Nigeria alone.
Incubators are more expensive and keep babies in hospital longer.


We want to save as many newborns as possible by scaling iKMC with public health systems.

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We are piloting our model in Kano State.
Want to accelerate progress on newborn survival? Get in touch: info@firstembrace.org.uk
Implementation Partners
Receive technical assistance to implement our program
Donors
Co-create impact through program expansion
We believe in transparent sharing of our work to support collective impact in newborn health.