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Life saving newborn care
Designed for scale
Saving lives by delivering the best evidenced newborn care where it is most needed
4 newborns die every minute. Many can be saved both affordably and sustainably
Vulnerability
Most of these deaths are in small or premature babies.
Inequality
96% of LBW births are in developing countries. Half of global neonatal deaths are in Africa.
Accessibility
Incubator care is no longer recommended for these newborns and is more expensive than the alternative.
We enable health systems to the provide best newborn care
Despite recommendation by the WHO and Nigerian national policy less than 10% of vulnerable Nigerian newborns receive the most effective form of neonatal care - immediate Kangaroo Mother Care (KMC)
40%
Average Mortality Reduction
Across 21 randomised control trials comparing KMC to incubator care in developing countries

GiveWell assess KMC to be as cost-effective as the best interventions in global health and its simplicity makes its effects easily measurable
We help KMC reach the newborns who need it
Speak to us
We are piloting our model in hospitals in Kano State, Nigeria from late February. If you are interested in accelerating evidence based progress for newborn survival at scale get in touch at info@firstembrace.org.uk
Implementation Partners
We are keen to speak to partners who can implement our program in new areas.
Government
Work with us to access to technical support to scale KMC.
Donors
Catalyse us in scaling our program.
First Embrace believes in transparent sharing of our work to support collective progress in newborn health
2026. First Embrace is a fiscally sponsored project of Anti Entropy (EIN: 88-0967420), a 501(c)(3) nonprofit organisation. Donations are tax-deductible to the extent allowed by law. First Embrace is a Charity Entrepreneurship (Ambitious Impact) incubated charity.