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Life saving newborn care
Designed for scale
Saving lives by delivering the most proven newborn care to the babies who need it most
4 newborns die every minute. Many can be saved both affordably and sustainably
Vulnerability
Most of these deaths are in small or premature babies.
Inequality
96% of LBW births are in developing countries. Half of global neonatal deaths are in Africa.
Accessibility
Incubator care is no longer recommended for these newborns and is more expensive than the alternative.
We enable health systems to the provide best newborn care
Despite recommendations by the WHO (2023) and Nigerian policy (2017), proxy indicators suggest only 10% of vulnerable newborns in Nigeria receive the most effective form of neonatal care - immediate Kangaroo Mother Care (KMC).
40%
Average Mortality Reduction
Aggregate analysis of 21 randomised control trials comparing KMC to incubator care in developing countries (Cochrane, 2016).

According to GiveWell KMC can be delivered as cost-effectively as the best interventions in global health and its simplicity makes its effects easily measurable.
Our work aims to help every newborn that can benefit from it receive KMC
Partner with us for our pilot
We are piloting our model in hospitals in Kano State, Nigeria from late February. If you are interested in accelerating evidence based progress for newborn survival at scale get in touch at info@firstembrace.org.uk
Implementation Partners
We are keen to speak to partners who can implement our program in new areas.
Government
Work with us to access to technical support to scale KMC.
3
Donors
Catalyse us in scaling our program.
First Embrace believes in transparent sharing of our work and results. This accelerates collective progress towards reducing newborn mortality.
Join us!
Receive occasional updates on our work and opportunities for collaboration.
2026. First Embrace is a fiscally sponsored project of Anti Entropy (EIN: 88-0967420), a 501(c)(3) nonprofit organisation. Donations are tax-deductible to the extent allowed by law. First Embrace is a Charity Entrepreneurship (Ambitious Impact) incubated charity.