First Embrace

Every year250,000newborns in Nigeriadon’t survive their first month.

Many could be saved by a simple, proven solution that few receive.

We ensure no child misses out on a lifesaving first embrace.

The World Health Organization recommends Kangaroo Care for every premature and underweight newborn.Nigerian national policy (2017) aims for 95% coverage by 2030.

5%

of vulnerable newborns receiveKangaroo Care in Nigeria.

Coverage across African countries.

18%

of vulnerable newborns do not survivethe neonatal period in Nigeria.

Our own estimate, replicating GiveWell’s methodology.

The reasons why are solvable.

What is Kangaroo Care?

  • Skin-to-skin contact.
  • Exclusive breastfeeding.
  • Danger-sign education.

Kano State · since February 2026

Results

690
Newborns cared for
Since February 2026, across two hospitals
96%
Received Kangaroo Care
659 of 690 newborns
91%
Survived the neonatal period
438 of 483 who have reached the end of the neonatal period

Supported by

Stichting Nieuwe WaardeBedrock PhilanthropyAmbitious Impact
A mother on the Kangaroo Care ward in Kano holding her twins skin-to-skin

60% of newborn deaths happen in the first three days of life.

77% of our newborns stay with us through them.

513 of 667 newborns whose stay has ended reached day 3 or beyond.

We have concluded our pilot in one of Nigeria’s highest-burden hospitals for newborns. We are continuing there and have now expanded to a second hospital.

We compare our outcomes against a prospective hospital baseline and national estimates. All data is shared with the Kano State Ministry of Health.

What do we do?

To our knowledge we are the only organisation supporting the government to practically scale it in Kano.

A nursing team on the Kangaroo Care ward in Kano
01
Deliver

We equip existing wards to WHO standards and train dedicated nursing teams to run them in public hospitals.

A nurse logging a Kangaroo Care session in the monitoring system
02
Refine

Nurses deliver Kangaroo Care and log every session in a real-time monitoring system.

First Embrace meeting the Kano State Ministry of Health
03
Embed

We work with government to make this the standard of care the health system delivers.

Five mothers holding their newborns in Kangaroo Care chairs on a ward in Kano

Why us

Built for this challenge. Led by those closest to it.

We unite global clinical experience with local systems expertise.

Prof. Zubaida Farouk
Prof. Zubaida Farouk
Head of Training
Dr Musa Sufi
Dr Musa Sufi
Government Lead
Dr Wesley Quadros
Dr Wesley Quadros
Co-founder
Ikra Gulzar
Ikra Gulzar
Co-founder

Advised by experts from

Charity EntrepreneurshipSave the ChildrenNew IncentivesAnshGiveWell

Support

$300 gives a newborn Kangaroo Care from birth to home.

Predictable funding lowers equipment costs through bulk procurement, so every dollar goes further. Donations in particular countries are tax deductible — contact us for information.

A mother carrying her newborn skin-to-skin in a Kangaroo Care wrap
$60
Kangaroo Care for a vulnerable newborn on the day when they are most likely to not survive.
$300
Kangaroo Care from birth to home for one newborn.
$2,000
Kangaroo Care for a whole ward of vulnerable newborns for a week.
$3,000
A newborn life saved.

Donating is as quick as reading this. One-off or monthly.

Help us save more newborn lives

We communicate our work in detail through our newsletter, transparently. Feedback is welcome by reply.