We're clearing the barriers to
newborn survival
Every year 2 million babies die in the first month of life
Despite its simplicity, few receive the most effective care
Help us give fragile babies the first embrace they need



In line with WHO recommendation (strongest evidence, highest certainty) we co-deliver Kangaroo Care (iKMC) to vulnerable babies in Nigerian hospitals.
40%
relative mortality reduction
Meta-analysis of 21 RCTs comparing iKMC to incubators in developing countries.
50%
relative morbidity reduction
Same source.
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Skin to skin care and exclusive breastfeeding give each newborn we help the best chance at life

80% of deaths are in underweight or premature (vulnerable) newborns.
20M vulnerable newborns are born annually, 96% in developing countries.
Half of newborn deaths are in Africa. 11% are in Nigeria alone.
Incubators are more expensive and keep babies in hospital longer.


We want to save as many newborns as possible by scaling iKMC with public health systems.

Get Involved
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We are piloting our model in Kano State.
For $200, we can support a baby with KMC for the first week of life, when 75% of newborn deaths occur.

Want to accelerate progress on newborn survival? Get in touch: info@firstembrace.org.uk
Implementation Partners
Receive technical assistance to implement our program
Donors
Co-create impact through program expansion
We believe in transparent sharing of our work to support collective impact in newborn health.