

We are piloting our model in one of Nigeria's highest burden hospitals for newborns.
We will compare program mortality and morbidity to the baseline at our pilot hospital and regional and national data to evaluate impact.
All of our data is shared with the Kano State Ministry of Health.

The Nigerian government is dedicated to 90% of newborns to receiving KMC by 2030.
We are the only NGO implementing KMC for newborns in large hospitals in Kano State.
STEP 01
Train and equip
We train and hire nurses while equipping wards only with what they need to deliver WHO standard KMC.
STEP 02
Deliver and track
Newborns receive skin to skin care with every session digitally tracked from admission to discharge, and are followed up for the first month.
STEP 03
Embed
We help government translate KMC policy recommendations into local budgets.

We unite global clinical experience with local systems expertise.
Co-founder
Medical doctor with neonatal experience and research to policy exposure in Africa.
Co-founder
Lead Pharmacist experienced in regional health policy approvals and clinical protocol development.
Head of Training
Professor of neonatology and consultant for over 20 years. Experience shaping Nigerian KMC guidelines and training clinicians.
Government Lead
Health advocate to regional governments in Kano and Katsina.







Predictable funding reduces equipment unit costs by facilitating bulk procurement.
All donations are tax deductible.
A day of KMC.
Protects a newborn for the first day of life, when half of deaths happen.
A week of KMC.
Protects one newborn through their first week, when 75% of deaths happen.
A week of KMC for a ward.
Including a trained nurse at the bedside of every newborn who might not survive without them.
A newborn life saved.
This is what it takes to save one newborn life through our program.
Donating is as quick as reading this.
We believe in transparent sharing of our work to support collective impact in newborn health.
First Embrace is a Charity Entrepreneurship charity and fiscally sponsored project of Anti Entropy (EIN: 88-0967420), a 501(c)(3) nonprofit organization. Donations are tax-deductible to the extent allowed by law. 2026.
Every year 250,000 newborns in Nigeria don't survive their first month.