Lifesaving newborn care
Designed for scaleFor a world free from preventable newborn death
In the next minute 4 newborns will die. WHO standard care could save 1 of them.
First Embrace are closing gaps to make this a reality
40%
mortality reduction
50%
morbidity reduction
Meta-analysis of 21 randomised-control trials comparing Kangaroo Care (iKMC) to incubators in developing countries.
80% of deaths are in underweight or premature (vulnerable) newborns.
Half of newborn deaths are in Africa
(1 million). 11% are in Nigeria alone.
(1 million). 11% are in Nigeria alone.
Incubators are expensive in comparison to iKMC.
We are dedicated to saving as many newborn lives as possible by scaling iKMC through health systems.
Get Involved
We are piloting our model in Kano State. For $200, we can support a baby with KMC for the first week of life, when 75% of newborn deaths occur.
Want to catalyse newborn survival? Get in touch: info@firstembrace.org.uk
Want to catalyse newborn survival? Get in touch: info@firstembrace.org.uk
Implementation Partners
Receive technical advice and support to implement our program
Government
Work with us to access to technical support to scale KMC
Donors
Co-create impact through program expansion
We believe in transparent sharing of our work to support collective impact in newborn health.
2026. First Embrace is a fiscally sponsored project of Anti Entropy (EIN: 88-0967420), a 501(c)(3) nonprofit organisation. Donations are tax-deductible to the extent allowed by law. First Embrace is a Charity Entrepreneurship (Ambitious Impact) incubated charity