First Embrace
A mother holding her newborn in Kangaroo Care on a ward in Kano

Every year250,000newborns in Nigeriadon’t survive their first month.

Many could be saved by a simple, proven solution that few receive.

We ensure no child misses out on a lifesaving first embrace.

Our impact →

Problem

The World Health Organization recommends Kangaroo Care for every premature and low-birthweight newborn, with its highest level of certainty. Only 5% of them receive it.

The reasons why are solvable.

What is Kangaroo Care?

Kangaroo Care combines skin-to-skin contact between newborn and family member, exclusive breastfeeding and danger sign training. It keeps the baby warm, stable, and feeding, and it dramatically improves survival for premature and low-birthweight babies. Press play to see how it works in under two minutes.

33%
Average reduction in newborn deaths versus conventional care.
Cochrane · meta-analysis of 21 RCTs
$1,342–3,356
Estimated cost per newborn life saved.
GiveWell

Kano · since February 2026

Results

Newborns cared for
688
Since February 2026, across two hospitals
Received Kangaroo Care
96%
657 of 688 newborns
Survived to day 28
91%
433 of 477 followed to day 28
Nigeria baseline estimate
18%

Estimated mortality among vulnerable newborns nationally, using the method GiveWell applies to the same question. It is the number our own results are measured against.

A mother on the Kangaroo Care ward in Kano holding her twins skin-to-skin

75% of newborn deaths happen in the first week of life. Most of our babies stay with us through it.

Our impact →

How we know

We have concluded our pilot in one of Nigeria’s highest-burden hospitals for newborns. We are continuing there and have now expanded to a second hospital.

We compare our outcomes against a prospective hospital baseline and national estimates. All data is shared with the Kano State Ministry of Health.

Supported by

Stichting Nieuwe WaardeBedrock PhilanthropyAmbitious Impact

We embed Kangaroo Care in public hospitals

Nigeria aims for 95% of newborns to receive Kangaroo Care by 2030. To our knowledge, we are the only organisation supporting the government to practically scale it in Kano.

01
Train & equip

We equip existing wards to WHO standards and train dedicated nursing teams to run them.

02
Deliver & track

Nurses deliver Kangaroo Care and log every session in a real-time monitoring system.

03
Embed

We work with government so over time they can manage programs as we assist them technically.

A Kangaroo Care ward in a public hospital in Kano

Why us

Built for this challenge. Led by those closest to it.

We unite global clinical experience with local systems expertise.

Prof. Zubaida Farouk
Prof. Zubaida Farouk
Head of Training
Dr Musa Sufi
Dr Musa Sufi
Government Lead
Dr Wesley Quadros
Dr Wesley Quadros
Co-founder
Ikra Gulzar
Ikra Gulzar
Co-founder

Advised by experts from

Charity EntrepreneurshipSave the ChildrenNew IncentivesAnshGiveWell

Support

$300 gives a newborn Kangaroo Care from birth to home.

Predictable funding lowers equipment costs through bulk procurement, so every dollar goes further. All donations are tax-deductible.

A mother carrying her newborn skin-to-skin in a Kangaroo Care wrap
$60
Kangaroo Care for a vulnerable newborn on the day when they are most likely to not survive.
$300
Kangaroo Care from birth to home for one newborn.
$2,000
Kangaroo Care for a whole ward of vulnerable newborns for a week.
$3,000
A newborn life saved.

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