First Embrace

Every year, 250,000 newborns in Nigeria don’t survive their first month.

Many could be saved by a simple, proven solution that few receive.

We ensure no child misses out on a lifesaving first embrace.

A mother holding her newborn in kangaroo care

The evidence

The World Health Organization recommends kangaroo mother care (KC) for every premature and low-birth-weight newborn, with its highest level of certainty. Only 5% of them receive it.

The reasons why are solvable.

33%
Average reduction in newborn deaths versus conventional care.
Cochrane · meta-analysis of 21 RCTs
$1,342–3,356
Estimated cost per newborn life saved.
GiveWell

What is kangaroo mother care?

Kangaroo mother care is continuous skin-to-skin contact between a parent and their newborn. It keeps the baby warm, stable, and feeding — and dramatically improves survival for premature and low-birth-weight babies. Press play to see how it works in under two minutes.

Pilot · Kano · since February 2026

Our pilot

We have concluded our pilot of our model in one of Nigeria’s highest-burden hospitals for newborns. We compare outcomes against both the hospital baseline and national and subnational baseline estimates. All data is shared with the Kano State Ministry of Health.

357
Newborns cared for
95%
Received kangaroo care
92%
Survived to day 28

75% of newborn deaths happen in the first week of life. Most of our babies stay with us through it.

See our full impact →
The First Embrace care team on the ward in Kano

Our model

We embed kangaroo care in government hospitals

Nigeria aims for 90% of newborns to receive kangaroo care by 2030. We are the only organisation supporting both government and public hospitals in implementing KC in Kano.

01
Train & equip

We set up WHO-aligned kangaroo care wards and train dedicated nursing teams to run them.

02
Deliver & track

Nurses deliver kangaroo care and log every session in a real-time monitoring system.

03
Embed

We work with government so over time they can manage programs as we assist them technically.

A kangaroo care ward in a government hospital

Why us

Built for this challenge. Led by those closest to it.

We unite global clinical experience with local systems expertise.

Wesley Quadros
Wesley Quadros
Co-founder
Ikra Gulzar
Ikra Gulzar
Co-founder
Prof. Zubaida Farouk
Prof. Zubaida Farouk
Head of Training
Dr Musa Sufi
Dr Musa Sufi
Government Lead

Advised by experts from

Charity Entrepreneurship
Save the Children
New Incentives
Ansh
GiveWell

$200 protects a newborn through the most dangerous week of their life — from birth to home.

Predictable funding lowers equipment costs through bulk procurement, so every dollar goes further. All donations are tax-deductible.

A newborn receiving kangaroo care

Choose your impact

$40
A day of kangaroo care.
$200
A week of kangaroo care.
$1,600
A week of care for a whole ward.
$3,000
A newborn life saved.

Donating is as quick as reading this.

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