Every year 2 million newborns die. Few access the care that could save them.
We turn evidence into newborn survival
Help us give every newborn the first embrace they need

15 million vulnerable newborns are born every year.
1 million in Nigeria.
Here, we deliver WHO recommended care (iKMC) to give as many of them as possible the best start to life.
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40%
mortality reduction
Meta-analysis of 21 RCTs comparing iKMC to incubators in developing countries.
50%
morbidity reduction
Same source.
iKMC unites sustained skin to skin care and exclusive breastfeeding to reduce illness in babies and help them develop healthily.

For $200, our trained nurses can empower a family to give their newborn iKMC for the first week, when 75% of newborn deaths occur.
We want to save as many newborns as possible by scaling iKMC in health systems.
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80% of deaths are in underweight or premature newborns.
Half of newborn deaths are in Africa.
11% are in Nigeria alone.
Incubators are more expensive and keep babies in hospital longer.

We are piloting our model in Kano State.
Want to accelerate progress on newborn survival? Get in touch at info@firstembrace.org.uk
Local Partners
Receive technical assistance to implement our program
Donors
Co-create impact through program expansion
We believe in transparent sharing of our work to support collective impact in newborn health.