Every year 2 million newborns die. Few access the care that could save them.
We turn evidence into newborn survival
Help us give every newborn the first embrace they need

15 million vulnerable newborns are born every year.
1 million in Nigeria.
Here, we deliver Kangaroo Care to give as many of them as possible the best start to life.
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40%
mortality reduction
Meta-analysis of 21 RCTs comparing Kangaroo Care to incubators in developing countries.
50%
morbidity reduction
Same source.
Skin to skin care and exclusive breastfeeding give each newborn the best chance at life.

For $200, our trained nurses can empower a family to give their baby iKMC for the first week of life, when 75% of newborn deaths occur.
We want to save as many newborns as possible by scaling iKMC in public health systems.
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80% of deaths are in underweight or premature newborns. 96% of them are born in developing countries.
Half of newborn deaths are in Africa.
11% are in Nigeria alone.
Incubators are more expensive and keep babies in hospital longer.

We are piloting our model in Kano State.
Want to accelerate progress on newborn survival? Get in touch at info@firstembrace.org.uk
Local Partners
Receive technical assistance to implement our program
Donors
Co-create impact through program expansion
We believe in transparent sharing of our work to support collective impact in newborn health.