First Embrace

Our team

Built for this challenge. Led by those closest to it.

We unite global clinical experience with local systems expertise.

Core

Professor Zubaida Farouk

Professor Zubaida Farouk

Head of Training

Consultant Neonatologist & Professor of Paediatrics

Prof Zubaida leads training of clinical staff and ensures our program aligns with recommended Nigerian and WHO practice. She brings 25 years of clinical expertise as a consultant doctor at Aminu Kano Teaching Hospital and recently worked on the update of Nigeria’s KMC clinical guideline. She is a national trainer of neonatologists.

Dr Musa Sufi, PhD

Dr Musa Sufi, PhD

Government Consultant

Executive Director, Sufi Innovation and Development Solutions (SIDES)

Dr Sufi brings over two decades of experience in public health, and has worked on many healthcare interventions in Northern Nigeria. He leads our government work in Kano.

Dr Wesley Quadros

Dr Wesley Quadros

Co-Founder

Wesley is a doctor with expertise in neonatology and public health. He leverages clinical experience from Ethiopia and South Africa, where he participated in research design and policy translation. He co-managed a randomised controlled trial for 150 patients, developing and implementing a digital follow-up system.

Ikra Gulzar

Ikra Gulzar

Co-Founder

Ikra is a Lead Clinical Pharmacist experienced in NHS England clinical commissioning. She brings an ability to translate clinical expertise into impactful, nationwide healthcare programs. Her track record includes securing NHS policy approvals and demonstrating leadership in high-stakes environments.

Program

Hamdi Labaran

Hamdi Labaran

MEL Officer

Hamdi brings 4 years of experience in data management and monitoring across health programs. She elicits actionable insights and improves our evaluation systems.

Gabriel Obiero

Gabriel Obiero

Program Manager

Gabriel brings a decade of experience in public health program management and grant administration in large-scale health interventions (Global Fund, USAID) in resource-constrained environments across Nigeria.

Advisors

Patrick Stadler

Patrick Stadler

Scaling

Co-founder, New Incentives

Patrick scaled a health charity in Nigeria which has cost-effectively reached 5 million children.

Supriya Bansal

Supriya Bansal

Implementation

CEO, Ansh

Supriya founded Ansh, a KMC charity which has scaled to 2 states in India. Ansh are GiveWell funded.

Sarah Eustis-Guthrie

Sarah Eustis-Guthrie

Monitoring & Evaluation

Senior Associate, GiveWell

Sarah brings experience in monitoring and evaluation of global health charities.

Dr Aishatu Adamu

Dr Aishatu Adamu

Context

Lecturer, Oxford Centre for Global Health

Aishatu is a public health doctor with over 15 years experience. She has worked in clinical, teaching, and research roles in Kano State.

Jerry Montgomery

Jerry Montgomery

Operations

Ex-Director of Operations, Save the Children

Jerry brings 20 years of experience from globally diverse leadership positions, including nearly a decade in senior operations at Save the Children.

How we work

Our values

The First Embrace team
Compassionate
Care for the people we are humbled to serve, and work with, is what drives us. As a direct health charity, the solutions we create are led by input from local communities and culturally tailored.
Ambitious
We want to help as many people as we can who wouldn’t be reached without our work. Aware that there are other actors in newborn health, we analyse the counterfactuals of every decision we make.
Open-minded
We’re flexible about the best way of helping babies and mothers. Operating in a learning mindset, we adapt quickly to new information and changing circumstances — staying resilient in the face of uncertainty.
Evidence-led
Our goal is to make the most difference, counterfactually. That means carefully analysing the landscape in which we operate and making decisions accordingly.
Innovative
We find innovative approaches to difficult problems and maximise the impact of every resource available to us, thinking laterally to solve existing challenges.

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